What does the term "learning analytics" refer to?

The term "learning analytics" refers to the measurement, collection, analysis, and reporting of data about learners and their contexts. This encompasses a range of activities aimed at understanding and improving the learning process and outcomes. Learning analytics involves gathering data from various sources—such as student interactions with online platforms, performance on assessments, and engagement metrics—then using that data to provide actionable insights. By analyzing these metrics, educators can identify patterns, assess learning outcomes, enhance instructional strategies, and provide targeted support to learners.

This approach is particularly valuable in online and blended learning environments, where data can be readily collected and analyzed to inform teaching practices. By applying learning analytics, educators can make data-driven decisions, tailoring educational experiences to better meet the needs of individual learners and improving overall educational effectiveness.